Samsung has teamed up with outdoor advertising behemoth JCDecaux to transform ten of Singapore’s busiest bus stops into so-called Wireless PowerSharing Stations — a nod to the Wireless PowerShare feature found on the Galaxy S10 — following a similar stunt in Sydney, Australia.
Commuters can hold their device against one of Samsung’s ten Wireless PowerSharing Stations in Singapore to replenish their handset’s battery; albeit by a somewhat marginal amount. That is, of course, unless they loiter there for a significant duration of time, waiting for it to juice up.
With that in mind, it’s far from a practical installation. It’s more of a marketing ploy to cast Wireless PowerShare, which lets Galaxy S10 owners charge other Qi-compatible devices without the need for a single wire — be them a smartphone, a tablet or even a toothbrush — into the mainstream.
“JCDecaux is delighted to create Singapore’s first out-of-home wireless charging stations at bus stops in partnership with Samsung, a brand name synonymous with creativity and connectivity,” said Isaline Duminil, Marketing Director of JCDecaux Singapore, in a statement issued on April 9.
“Our innovative builds for Samsung, strategically located along the stretch of the major retail belt of Singapore, enhances convenience and connectivity for more than one-and-a-half million consumers weekly, giving them an augmented brand experience,” Duminil added.